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- The Alpha Hunter : Profiting from Option LEAPS by Jason Schwarz (2009, Hardcover)
- The Alpha Hunter, Profiting from Option LEAPS by Jason Schwarz | | Booktopia
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Your download seemed a Task that this URL could not extend. Website brokers work in the same way as a real estate or yacht broker. In general, website brokers like FEInternational sell sites valued from the mid-five to mid-seven-figure range. Many sellers choose this option because the broker takes care of the negotiation, necessary contracts, and the transfer of ownership.
Just avoid those brokers with a mailing list of 75, people. We use a combination of Hunter. Hey, name ,. I can offer you a fair price — up to 3x annual earnings. Best, Andrej. You may have discovered these businesses on social media or forums, or you might be their customer.
This method will produce mixed results because you have no way of knowing whether the owner is open to a sale. But, if a business is struggling and you see a way to improve it, then this technique offers another way to buy a business. These deals will require you to do a lot of due diligence, but, generally, the cost of acquisition will be much lower than anything I mentioned above. The answer to this question depends on what type of business investor you are. Do you want to buy a site and let it run in exactly the same way; just to have some extra income — or as your main source of income?
Instead, it only markets products, and supplies those products directly through a vendor when an order is placed. A members-only site that offers premium content for a monthly fee. A site that publishes reviews of different products for a particular niche and makes money through affiliate sales. There are other online business models, but these are the ones most frequently bought and sold. Here are a few things to keep in mind when purchasing an already running online business.
If your aim is to grow and flip a website for a profit in a few months, instead of running it full-time, you still need to select wisely. Last year, we purchased a content-heavy site that was close to our interests and was generating a reasonable monthly income with affiliate marketing. You can read the complete case study here. You can apply the same approach to any other business model of your choice, e. All profitable websites have one thing in common: that is great content.
Do you have particular talents, interests or skills that you can transfer to your new business? In this case, it would make no sense to buy a site in the gardening niche! Your niche may look great to you, but is there a demand for it? Are they making a killing online or struggling to survive? It shows you the search trends for any topic or niche, along with the top terminologies and topics associated with it. It tells you everything from its organic search trends and top ranking keywords, to the number of referring domains and estimated traffic.
Once you have the traffic estimates for a competitor, you need to find out which keywords drive the most traffic to them. Because evaluating the search competition for the top keywords will help you determine whether you can rank for them or not. This will give you a list of all the keywords that site is ranking for in the top search results. The tool gives you the estimated search volumes for every keyword along with the monthly traffic your competitor is getting from it. It also gives you their position ins SERPs for the keyword.
This helps you determine the amount of traffic you can get to your site if you rank in the top 10 for this keyword. Although higher demand for a keyword means a greater chance of revenue, we suggest finding a niche where there are high traffic but low competition keywords so that you still have room to make an impression. A search result with under , results is a viable market and gives you a better chance to rank highly. Such sites are cheaper and give you an opportunity to improve and sell them for a much higher amount.
The above are just some of the key points you need to consider while evaluating a site. If the current owner is lagging behind on most of these points, you have a great opportunity to acquire the site and make it MUCH more profitable by improving these aspects. We mentioned the need for research before purchasing a website. Here are the top items to check before you invest in a website:. A good domain name is something you can build a brand around or that is relevant to your niche market.
No-one searching for pet supplies will visit a site that resides on 12xycc3po. If the website was built on an aged domain , you need to take that into consideration, as well quality and relevance of the old backlinks. Most websites that have been around for a few years are more likely to stay in business, but you should always check the past activity on the site. There will be less online history, so investigate the seller too. To complete your research, dig into whether there have been or are any penalties attached to the website.
As a result, the site loses its search rankings for different keywords and remains under the effect of the penalty until it changes course, takes corrective action, and starts playing within the rules again. Here are some of the most common violations that result in a Google penalty:. Ideally, you want to stay away from a site that has been penalized in the past because it is hard to completely recover from the effects of a penalty.
Secure as much data about the site as possible and make sure it has a clean history before making the final purchase. The platform on which a website operates can make a huge difference to its ease of use and the time you need to spend on your site. Closed source platforms do have some advantages for beginners because they offer drag and drop builders with numerous style templates and optional plugins.
Plus, those sites will be a much easier sell later, when you decide to sell the site. To check whether a site is optimized and well set up you need to find a few details. These include the site speed and whether it is mobile responsive. The overall performance of a site can be affected by numerous factors. Among these are large images and too many widgets and plugins. Thankfully, you can check both these factors using free tools by Google. It not only gives you a speed score but also lists all the possible areas of improvement for the site.
So make sure you evaluate a site using these tools before going ahead with the purchase. Quick win Content is not only the blog posts or product descriptions, but also the images and reviews. Make sure you confirm how the images were sourced, i. You can use a free tool like CopyScape to check whether the content of the site is original or copied from somewhere else. Are all the links on the site pointed to businesses that are a good fit with your goals? One of our tips is to find gaps and ways to add value to a content site.
In fact, that should be one of your key considerations when buying a site. Look for improvement areas and the low hanging fruit. For example, in the case study I shared earlier in this post, one of the main reasons for investing in that website was that, in spite of poor content, it had good traffic numbers. As the graph below shows, the site was ranking for nearly 30, keywords when we bought it. In just 6 months time, we grew it to almost 80, just by improving the content quality and SEO structure of the site.
As a result, the traffic grew from 40, visitors per month to almost , per month. All of this happened with just 6 months of planned effort. So, one of the keys to investing in high growth sites is to find decent ranking sites with poor content and SEO which can be improved in a short span of time.
Marketing includes all the activities performed to drive traffic to a site and create awareness about it.
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Before buying a site you need to understand what strategies have been used to get visitors to it. Knowing which methods have worked in the past allows you to repeat successful marketing strategies and remain competitive. Maintenance is a combination of the technical aspects of the website and the daily commitment required to run and grow the business. Make sure this commitment is in line with your perceptions for your online business.
It can sometimes take many months or even years to get substantial traffic to a website. Pay close attention to the data you are provided by the seller and ensure you are given access to their Google Analytics so you can substantiate any claims. Firstly, is the website targeted at the right demographic? Getting 10, visitors to a site who are not interested in the product or service on offer means the traffic is poor quality. You can evaluate the quality of the traffic and the engagement level of the visitors by using the following methods.
Most blogs have a comments section at the end of articles. You can find these numbers, either by looking at the share count of the posts individually or by using BuzzSumo which lists the most popular content of a site. And just to make sure that the social shares are not gathered using spammy techniques or automated methods, search for their content URLs on popular social networks like Twitter and Facebook. Bounce Rate shows the number of visitors that land on a site and immediately push the back button. However, affiliate sites are an exception to the rule, because we want the users to click on our affiliate links and leave the site ASAP in order for us to make money ;.
Session Duration shows the time a visitor spends on the site. The longer, the better. A quick review of these numbers will give you a fair idea of whether the traffic quality of the site is good or poor. There is no doubt that traffic from certain countries is worth more than that from other locations.
Figure out where the money is coming from in order to judge the value of this traffic, i. With access to analytics you can assess the site traffic over various time periods.
These numbers will show whether the traffic is increasing month on month and whether there are spikes in traffic at certain times. You can do this by looking at the traffic timeline in Google Analytics or by selecting different time periods. Looking at these numbers offers a general indication of business performance. You may find opportunities to scale by attracting new sources of traffic. By this we mean the sources which generate traffic to the site. Is there one method that is responsible for most of the traffic, such as paid advertising? How much of the traffic is organic SEO? That is, traffic sourced from quality content and direct searches for the brand or product.
A site with social traffic is a huge plus, as is any referral traffic. The latter has a big impact on the valuation of a website. But, we like to purchase sites that have the majority of the traffic coming from the search engines. Ideally, the site should not rely on any single source of traffic and you should have room to scale with methods like additional paid advertising. If you have any doubts, then ask the seller to get on video with you to do a live walk through their accounts.
This financial data will tell you the amount of revenue generated by the business and whether this is going up or down. This allows you to compare revenue trends with traffic trends. If there is abundant traffic and no sales, then this is a red flag. Limited traffic providing high sales numbers is equally suspect. The next consideration is whether the revenue is diversified enough.
The Alpha Hunter : Profiting from Option LEAPS by Jason Schwarz (2009, Hardcover)
Other good indicators of revenue are the number of repeat customers, the average order value, and the profit margin per customer. Likewise, if the website is product based, there are questions to consider.
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Answering the above questions will give you a better picture of the opportunity to improve revenues from the business. There are numerous ways that a website business can make money. Some common sources are: sales of product, affiliate income, subscriptions, or display advertising on the site. I recently published a detailed post that describes some of the most popular business models and online money making methods, together with several examples and case studies. The main thing to note here is that any income should be diversified.
If something adverse occurs with one of your income streams, then you need others to provide you with ongoing profit.
The Alpha Hunter, Profiting from Option LEAPS by Jason Schwarz | | Booktopia
We suggest starting with a budget you can afford as this will help to narrow your options further. The price will always be dictated by several factors including:. This is the reason that your research and due diligence is essential. There are various theories as to the best way to calculate how much a website is worth.
Currently, the asking price for websites is rapidly increasing. If you find a site through a website broker, then their valuation method is usually calculated on the annual profit of the website. The range for this is 2.